When you have eye catching content like a four wheeler flipping through the air, social media is the perfect tool to get your brand noticed. That was the goal when given the opportunity to manage social media for my friends at the ATV Big Air Tour.

With owners Derek and Larissa busy with tour operations (and raising 3 kids), I stepped in to help with regimented post scheduling and hands on account management. This helped unlock the algorithms across Facebook, Instagram, and TikTok to show up in suggested feeds - quickly garnering over 100k overall followers and monthly impressions in the millions.

Beyond the direct ROI of ad revenue sharing programs, the added credibility of these digital metrics has helped new promoters discover the tour and capitalize on our audience.